His journey has been an inspiration to all those who want to make it big in the fashion industry.
Determined not to be a perennial struggler on the fringes of the glamour world, he has emerged as one of India's leading designers
Retailing from his store in Mumbai, the label stocks high-end Indian and western wear for both men and women.
The designer is also available in Johannesburg, Durban Chicago, Jackson Heights , Dubai, Saudi Arabia, Kuwait...and in Mumbai, Delhi, Hyderabad, Bangalore, Pune…within the country…
He is now a veteran on the fashion circuit with some of the finest fashion shows to his credit.
He has always endeavoured to achieve the synthesis of popular and avant-garde preferences.
This has been his unique selling point be it bridal wear, prêt-a-porter or couture wear.
"Through his uniqueness in versatility Vikram is truly a fashion designer of the masses. He has reached the pinnacle of success in the fashion and film industry with over 17 years of experience all laden with wonderful memories.
The zenith of his true potential has yet to be achieved and Vikram still has so much to offer. He has truly carved a niche for himself in the corridors of the fashion world. Yet he remains a very hands-on designer at work and an engaging human being with a humble personality. His ebulient creations with an earthly dose of panache are a testament to that.
He is one of the rare designers with a distinction of working with some of the biggest names within the hallowed echelons of the fashion industry and Indian cinema.
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