The fashion heavy-weight, Umar Sayeed has been on Pakistan’s fashion radar for the last 19 years and has managed to enrich the fashion scene through years of extraordinary passion for style. Umar Sayeed is a name with nationwide recognition and is synonymous with ultra-chic and understated glamour; hence he is one of the biggest designers in Pakistan. His name alone, invokes images embellished in kaleidoscopic colors, flowing chiffons and plush silken textiles. His creations comprise of luxurious details such as hand beading and dazzling craftsmanship.

With a rolodex full of high-profile clientele, from President Pervaiz Musharraf’s wife to current Prime Minister Yousuf Raza Gillani’s wife, Umar has come a long way, and it’s not hard to see why. He has raised the bar of fashion in Pakistan. Umar has not only been an unvarying nominee since the birth of the Lux Style Awards but has also won the award three times for best designer in 2002, 2004 and 2005. He has also been dressing up presenters, other nominees and guests for the awards.

For Umar Sayeed the palette is wide open and he is not afraid to mix it up. The look is feminine and flirty, whether it’s a casual look for the weekends or ultra-chic pleated top worn to Sunday brunch. The sartorial elegance, detailing and freshness in his clothes have quickly won him kudos from the fashion world. He applies modern touches to traditional styles and as his design empire has grown and so has his list of clients all over the world. Umar has long been a leading name in haute couture in Pakistan, where his romantic, crystal-encrusted evening and bridal gowns has also attracted brides-to-be from various countries. His heavy formal creations herald the same feminine aesthetic as his bridal ensemble, with brightly-colored chiffons, silks and pearl beading, the end result - classically regal, yet unmistakably sexy. Silhouette, embellishments, palette, motifs, all seem to bow in front of Umar Sayeed – perhaps that is why he is the only one who knows the secret to creating an ever-lasting spell of beauty.