Pune's biggest fashion and multi designer store has recently launched designer Manish Malhotra's collection into its denizens. It was one of the biggest launches that the city had witnessed. It was a mega launch attended by creme-de-la-creme of the city.
 Pune has been growing enormously in terms of fashion with all the leading designers/brands entering the city, it is now becoming the destination for fashionistas. 
The collection created for the Pune market is couture catering to the Indian sensibilities ranging from anarkali suits to georgettes and chiffon bejewelled saris etc. The colors used are pinks, oranges, whites, reds etc . The drapes, silhouettes and fabrics are perfectly tailored giving an elegant look to the collection.